Outcomes
The programme is designed specifically for modern retail banking professionals, providing specialist knowledge in retail banking credit, customer trust and customer management strategies, digital banking, and risk management.
Retail Banking Institute certifications are highly regarded and recognised around the world, and demonstrates a high level of competence in retail banking.
The training provides guidance from experienced retail bankers who have worked around the world, have faced a great variety of challenges, and provide their expert perspective on the realities of the industry.
The programme provides the leadership skills necessary to run and transform retail banks.
Programme graduates will join an international community of retail banking professionals from many countries.
Target Group
The Certified Retail Banking Leadership programme is designed for senior bankers aspiring to executive leadership positions, and people who lead or aspire to lead key departments within the bank. These include senior retail banking executives, heads of retail banking and business lines, senior managers preparing for executive leadership roles, and leaders responsible for digital transformation and innovation in banking. It is also suitable for roles including regional heads, area managers, senior product leaders, and strategy managers.
General Goal
This top-level programme is designed to equip executives with the strategic leadership, governance, and innovation capabilities required to lead modern retail banks in a rapidly evolving financial services environment. This includes:
Understanding the strategic role of retail banking in bank profitability and sustainability.
Strengthening leadership and organisational performance, and inspire and motivate senior colleagues and teams.
Being able to understand the impact of digital disruption, and competition from fintechs and neobanks, and to lead transformation initiatives in response to these threats.
Designing and implementing digital technology to improve both customer experience and competitive positioning, and integrate technology smoothly with business strategy.
Understanding the importance of building a digital, customer-centred core for the bank, and how to use data, analytics and technology to differentiate customer offerings.
Understanding, building and protecting the bank’s brand and reputation.
Understanding the emotional power of brand and its connection to customers and staff.
Understanding the behaviouralisation of customer deposits, and the central role asset and liability management in maximising the performance of the retail bank.
Summary
Certified Retail Banking Leadership is a unique training programme developed by IBS Jordan and Retail Banking Institute for the next generation of retail bank leaders in Jordan. Globally, retail banking is growing as banks increasingly use digital channels to reach new customers. However, competitors including fintechs, mobile money businesses, neobanks, digital-only banks and even cryptocurrency exchanges and stablecoin operators are offering consumer finance and retail banking-type services. This programme helps bank executives to lead the cultural transformation of retail banks into modern, customer-centric banks with digital cores that enable banks to compete in a fast-changing industry.